Sep 30, 2020  
Catalog 2017-18 
Catalog 2017-18 [ARCHIVED CATALOG]

M 204 - E-Commerce, Retailing & Service Management (3 credit hours)

Offered in Fall Term (3-0-0)
Find out what it takes to develop and maintain a successful relationship between producer and ultimate consumer in the Internet age. Major topics include e-commerce models, e-commerce and retail information systems, location and web presence issues, strategic and tactical planning, consumer behavior, consumer and market research, customer service, financing, merchandise management, pricing, internal and external communication, public policy and internet regulation, and media infrastructure.
Master Syllabi: