Apr 05, 2020  
Catalog 2016-17 
    
Catalog 2016-17 [ARCHIVED CATALOG]

M 220 - Marketing & Management Strategy (3 credit hours)


Offered in Winter Term (3-0-0)
A case study-oriented application and expansion of the principles covered in Intro to Marketing (M 200 ) and Principles of Management (B 200 ).  You will be involved with topics related to the management of the marketing function: strategic and tactical planning, execution scenarios and decision making regarding product, price, promotion and channels of distribution.  Team projects and individual performance are the focus of this course.
PREREQUISITE(S): B 200  AND M 200  plus (9) additional hours of accounting, business, marketing, management or economics.
Master Syllabi: https://share.ncmich.edu/academics/master_syllabi