May 26, 2024  
Catalog 2016-17 
    
Catalog 2016-17 [ARCHIVED CATALOG]

ENT 145 - Advertising And The Entrepreneur (1 credit hour)


Offered in Winter Term (1-0-0)
An introduction to advertising methods and techniques for the entrepreneur, with an emphasis on cost effective ways to build awareness of a firm and its products and services. Topics include the four Ps (product, price, place, promotion), various advertising media and their advantages, basic copywriting and layout, dealing with the media and designing an effective advertising campaign.
Master Syllabi: https://share.ncmich.edu/academics/master_syllabi