M 220 - Marketing & Management Strategy (3 credit hours)

Offered in Winter Term (3-0-0)
A case study-oriented application and expansion of the principles covered in Intro to Marketing (M 200) and Principles of Management (B 200). You will be involved with topics related to the management of the marketing function: strategic and tactical planning, execution scenarios and decision making regarding product, price, promotion and channels of distribution. Team projects and individual performance are the focus of this course.
PREREQUISITE(S): B 200 AND M 200 plus (9) additional hours of accounting, business, marketing, management or economics.
Master Syllabi: Master Syllabi