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Sep 07, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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M 220 - Marketing & Management Strategy (3 credit hours) Offered in Winter Term (3-0-0) A case study-oriented application and expansion of the principles covered in Intro to Marketing (M 200 ) and Principles of Management (B 200 ). You will be involved with topics related to the management of the marketing function: strategic and tactical planning, execution scenarios and decision making regarding product, price, promotion and channels of distribution. Team projects and individual performance are the focus of this course. PREREQUISITE(S): B 200 AND M 200 plus (9) additional hours of accounting, business, marketing, management or economics. Master Syllabi: Master Syllabi
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