M 200 - Introduction To Marketing (3 credit hours)

Offered in Fall, Winter, Summer Terms (3-0-0)
Explores the marketing mix: Product, Price, Promotion, and Place (Channels of Distribution and Supply Chain Management). Adaptive strategic planning is also covered in relation to the ever-changing competitive, economic, social/cultural, political/legal, technological, and ecological environments in our global economy. The principal elements of this course are critical to the proper allocation of a firm’s limited resources and survival.
Master Syllabi: Master Syllabi