M 202 - Fundamentals Of Advertising (3 credit hours)

Offered in Winter Term (3-0-0)
M 202 is an introductory course for those who plan to continue in the marketing sequence and those desiring a general knowledge of the field of advertising. This course provides a foundation for further study in advertising, gives an understanding of advertising as a business tool and as a socioeconomic force, and introduces you to the theory and techniques of marketing communication.
Master Syllabi: https://share.ncmich.edu/academics/master_syllabi