Apr 08, 2020  
Catalog 2018-19 
    
Catalog 2018-19 [ARCHIVED CATALOG]

M 200 - Introduction To Marketing (3 credit hours)


Offered in Fall, Winter, Summer Terms (3-0-0)
A course to familiarize you with the four weapons (the marketing mix) in the marketer's arsenal:  Product, Price, Promotion and Place (Channels of Distribution), and help you learn how the product gets from the manufacturer to the ultimate consumer. The importance of strategic and tactical planning are covered in relation to the competitive, economic, social/cultural, political/legal, technological and ecological environments in our global economy.  The principle elements of this course are critical to the proper allocation of a firm's limited resources and survival.
Master Syllabi: https://share.ncmich.edu/academics/master_syllabi